The project saw drivers and F1 personalities be given a camera with which they had to take a picture of something important to them: it could be from their time at the track, their home life, or even just a random picture. However, for each image, there would be a story behind it, and it would give a hint of what life is like behind the visor. All of these images were signed and auctioned off at a charity auction last year, and then a book was put together featuring the pictures, which was made available to the public. You can read our review of it here.
All proceeds raised from the sale of the signed book will go to Great Ormond Street Hospital, with last year’s auction also being held in aid of the children’s hospital. This scheme is a great and unique one within Formula One, as well as supporting a worthy cause. The books have been incredibly popular, so the opportunity to get your hands on a signed copy of such a unique piece of F1 history is one that should not be passed up.
Furthermore, Bahrain International Circuit has joined the Zoom project as an official partner.
“The Bahrain International Circuit is proud to be associated with the Zoom auction as it is in aid of a wonderful cause which is close to the heart of Formula One,” explained circuit chief executive Shaikh Salman bin Isa Al Khalifa. “We’re looking forward to working together and building on the success of the first event.”
BIC will be involved with helping the project to progress throughout its second year.