Sauber can pack easy now with new promotional partner
PACK EASY will provide a custom-made luggage range for the Sauber squad in 2014, whilst this year their main focus will be through exclusive prize give-aways for guests and partners.
With the Formula 1 paddock travelling all over the world, PACK EASY’s “durable and light” luggage ranges will provide Sauber with easy transportation that is “fashionable” and “unique.”
Talking in a team statement, Team Principal Monisha Kaltenborn said on the announcement “We are pleased to welcome PACK EASY as our new partner, both our companies have the same values. The Swiss company has developed and adapted to market conditions over several decades, and we also expect innovation and performance from our employees.”
She added “Our race team is traveling almost one-third of the whole calendar year, which is why functional and durable luggage is essential. PACK EASY not only provides a custom-made solution, but also individual design for our team.”
Marion Klein, Chair of the Board of Management and Director of PACK EASY, said “One of the factors that continues to drive us is that we are never satisfied with what we have achieved so far, and we constantly strive to improve our products. Even if our innovations cannot be measured in tenths of a second, unlike the Sauber F1 Team, both teams have in common that every detail counts and the meaning of success is defined over and over again. As a Swiss firm specialising in luggage for people on the move, we are delighted to get to know the world of motorsport, and to support the people who travel the world for the sport with our products.”
The brand do not have a strong history in motorsport, but they were first established in 1961 and have soon rose to be Switzerland’s leading luggage brand.
Sauber currently lie eighth in the constructors standings with five points, all of which have been scored by leading driver Nico Hulkenberg. The team’s rookie, Esteban Gutierrez, has yet to score.
Image courtesy of Sauber F1 Team
Jack Leslie is a freelance motorsport journalist. He has been part of the Richland F1 team since the very start and made his debut in the F1 paddock for the website at the 2014 Austrian Grand Prix. Jack also writes for Car Throttle and RumbleStripNews, as well as running a popular blog.