Horner – Lessons to be learnt from successful return of Austrian GP
Red Bull team boss Christian Horner believes that Formula 1 promoters can learn lessons from the success of last weekend’s Austrian Grand Prix, after the event impressed on its return to the calendar.
Horner highlighted the party atmosphere of the event, as well as affordable tickets which led to a sell-out crowd, as examples that other promoters should take notice of if they wish to repeat the success of the Red Bull Ring’s first F1 race.
“I think the return of this race has been fantastic,” he said. “I think it’s a great example for all the promoters as to what can be done over a Grand Prix weekend.
“There’s been a real carnival and festival atmosphere here this weekend, there have been all kinds of displays, every five minutes there’s been something different going on. And it’s a fantastic facility as well. Overall the event has been a great success.
“We’ve had more than 100,000 people here today [Sunday], and those tickets sold out in about 36 hours,” he added. “The tickets were also affordable, and it was well planned and well organised.
”The key thing is having the right promoters involved, and I think Red Bull have demonstrated how an event can be promoted and can be organised.”
Horner paid credit to his boss and Red Bull co-owner Dietrich Mateschitz for reviving the Austrian Grand Prix after an absence of 11 years from the calendar.
“I think you have to really congratulate and applaud Dietrich Mateschitz for the commitment and vision that he’s had in bringing this Grand Prix back to Austria, and the event that’s been put on.”
image courtesy of Octane Photographic
Dan Paddock is an FIA accredited freelance motorsport and Formula 1 journalist and the recently appointed Grand Prix Editor of Richland F1. Dan joined the site in July of last year as a Staff Writer, fresh off the back of completing a master’s degree in journalism. He has since gone on to represent Richland F1 at the 2014 British Grand Prix, his debut in the Formula 1 paddock. Aside from Richland F1, Dan also writes for Rumble Strip News, as well as maintaing his own modest blog.