Force India announces sponsorship deal with Smirnoff
The Silverstone-based outfit is currently third in the constructors’ standings after a strong start to the 2014 season. The VJM07 will feature Smirnoff logos on the rear wing and chassis from the Spanish Grand Prix onwards, with branding on the sidepods at “key” races.
Drivers’ helmets, race suits and team clothing will feature the brand’s famous eyebrow logo. Force India said in the statement that the partnership “brings together two brands with a shared ethos to open up access to one of the world’s most elite sports for everyone,” and added that responsible drinking will lie at the heart of it.
“It’s fantastic to see Smirnoff join the world of Formula One,” said Force India team principal Vijay Mallya. “It’s an iconic, global brand and we welcome them to the Sahara Force India family.
“As a team we’ve always mixed the highest professionalism on the track with great celebrations away from it and our partnership with Smirnoff reinforces these values. As we continue to make progress on the track, Smirnoff is the ideal brand to help celebrate these moments and open up the sport to new fans.”
Matt Bruhn, Smirnoff Global Brand Director, added: “We love Sahara Force India’s story, as well as its ability to help us communicate about responsibility and top quality performance.
“This team is shaking up how we perceive racing and giving the establishment a real run for its money. We are thrilled to help them bring fans closer to the action and have lots of fun with this energetic, exciting team along the way.”
Image courtesy of Sahara Force India F1 Team
Jack Leslie is a freelance motorsport journalist. He has been part of the Richland F1 team since the very start and made his debut in the F1 paddock for the website at the 2014 Austrian Grand Prix. Jack also writes for Car Throttle and RumbleStripNews, as well as running a popular blog.