Williams has unveiled its official livery for the 2014 Formula 1 season, confirming its much anticipated association with beverage brand Martini. As such, the Grove-based squad will now race under the banner of Williams Martini Racing.
The tie-in with WIlliams not only continues Martini’s long history in Formula 1, but also a rich history in sports cars. The company, founded and based in Turin, first entered the world of Formula One sponsorship with the Tecno team in 1972, Brabham in 1975 to 1977 and Lotus in 1979.
Wiliams F1 founder and Team Principal, Frank Williams opened proceedings.
“We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing” said Frank.
“Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of Martini Racing return to Formula 1 once again in unison with Williams.
“2014 is going to be a fascinating season, with regulation changes of this scale often shaking up the grid and creating opportunities for teams to make a good step forward. Over the winter we have proved our ambition by making a number of positive changes; we welcome a new driver pairing, new senior technical personnel, and a number of new commercial partners for 2014. In Martini we have a brand that shares a passion for motor racing and winning championships. This partnership is a milestone in our history and we look forward to working closely with Martini over the coming years.”
Felipe Massa will represent WIlliams, after eight seasons at Ferrari – coincidentally, Martini sponsored Ferrari during his first year with the Maranello outfit. Valtteri Bottas, entering his second Formula 1 season, will join Massa, with Felipe Nasr and Susie Wolff responsible for reserve and development duties. Wolff is expected to undertake her full free practice session with the squad this year.
Images courtesy Williams Martini Racing