The Italian firm returned to the sport at the end of 2011 to replace Bridgestone and recently extended its contract.
“This latest initiative underlines Pirelli’s commitment to Formula One, under the current supply contract that runs through to 2016,” the company said in a statement.
Pirelli’s branding will feature prominently at the Spanish Grand Prix, which takes place from the 8-11th of May, and July’s Hungarian Grand Prix – the 11th round of the season.
The tyre allocations for the first four races of the year were recently announced. It’s 2014 range features similar performances levels to the 2013 compounds, but will be more durable.
Image courtesy of Octane Photographic