The glitterati of the Formula One world convened in London last night for the second annual Zoom Charity Auction that saw over £20,000 raised for Great Ormond Street Hospital as signed photos taken by drivers and personnel from the sport were auctioned off.
Bernie Ecclestone – who himself had taken a picture for the auction – was in attendance alongside Red Bull team principal Christian Horner, 1996 world champion Damon Hill, Williams’ deputy team principal Claire Williams, Formula E CEO Alejandro Agag, celebrity chef James Martin and BBC F1 host Suzi Perry.
Perry co-ordinated proceedings on the night alongside auction specialists Coys in what was a fantastic evening at the Intercontinental Hotel in Park Lane.
Most of the images were auctioned on the night, with some being held back for an online auction that will begin shortly. The biggest seller was Fernando Alonso’s famous Monza crowd shot that eventually went for £3250 to a lucky buyer. Bernie Ecclestone took to the stage to sell off his own image (his view from his home in Switzerland) and ultimately bought the photo himself, raising lots of laughs and, importantly, £2500 for charity.
Even ahead of the online auction, over £20,000 has been raised for Great Ormond Street Hospital which specialises in caring for children.
“I would like to extend a massive thank you to Bernie Ecclestone, the Formula 1 teams and also to the fans for their support and help in making this year’s Zoom event so successful,” co-founder of Zoom Christian Sylt said. “Not only for their generosity tonight, but also for their continued support throughout the year, without which Zoom would not be possible! Not only have we been able to showcase a truly unique collection of photographs which encapsulate the world of Formula One, we have been able to support the incredible work undertaken by Great Ormond Street Hospital.”
Image courtesy of Zoom.