McLaren announce renewed Santander partnership

McLaren Mercedes has announced a renewed partnership with Spanish banking group Santander ahead of the 2014 Formula 1 season.0030CB1D1113 (2)

Santander joined the team as a partner back in 2007, with lead driver Jenson Button acting as an ambassador for the brand over the last four years. The Brit will continue to play a significant role in the company’s campaigns.

“Santander and McLaren have formed a long term partnership and together we have set new standards in sports marketing,” said chief marketing officer of Santander, Keith Moor.

“Our decision to renew that relationship is not something that we have taken lightly, but it is based upon a proven track record of achievement and we are pleased to continue to be in partnership with one of the most iconic brands in global sport.”

Ekrem Sami, managing director of McLaren marketing said: “Once again, a global blue chip brand has chosen to partner with McLaren Mercedes. We are delighted to be able to continue our extremely productive relationship with Santander, a company that has supported us for a number of years and has committed to be part of our exciting future.

“In such a competitive international sponsorship market, the fact that such a prestigious company has chosen to partner with McLaren Mercedes is a reflection of the strength of our brand, our proven track record of delivery and the power of Formula 1 to reach an avid, affluent and influential audience.”

Santander is also a leading sponsor of the Ferrari F1 team, having teamed up with them in 2010. Their deal currently lasts until 2017.

McLaren will launch their 2014 car on Friday without a title sponsor, with the online unveiling taking place at 12pm on their official website.

Image courtesy of Octane Photographic

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