McLaren drops Vodafone branding after end of contract

McLaren drops Vodafone branding after end of contract

0752LW1D8582McLaren has dropped all of its Vodafone branding after the expiration of their sponsorship deal.

The telecoms giant first entered an agreement with the British team ahead of the 2007 Formula One season, jumping ship from Ferrari in a deal thought to be worth around £60m.

McLaren had planned to reveal its new title sponsor on December 2nd after Vodafone confirmed earlier in 2013 that it would be withdrawing from Formula One at the end of the year. However, the team opted to scrap the unveil plans. This decision coincided with Kevin Magnussen’s confirmation for 2014, leaving Sergio Perez without and seat, suggesting that Telmex – a major backer of Perez – may have been the planned title sponsor before the move to drop the Mexican driver.

The team’s website is now absent of Vodafone branding, with a slick black design replacing the red and white colours of the telecom company. Further to that, the team’s name is simply “McLaren Mercedes”, having been preceded by “Vodafone” for the past seven seasons. You can see the changes here.

2013 was one of the worst seasons in McLaren’s history as neither of its drivers could score a podium finish, let alone a race win. Having finished fifth in the constructors’ championship, Jenson Button and Kevin Magnussen will be hoping to return the team to winning ways in 2014 with a new title sponsor.

Image courtesy of Octane Photographic.

Luke Smith

Luke Smith

Luke Smith is the Editor-in-Chief and Founder of Richland F1. Having started the website in March 2012, he has gone on to become one of the youngest members of the Formula 1 paddock after joining American broadcaster NBC Sports at the beginning of the 2013 season. Luke now works as the network's lead F1 writer, supporting the TV coverage on nbcsports.com. Luke's work has also been featured on NBC News, Yahoo! Sports, Driven Magazine and the Bahrain Mirror, and he has also appeared on CNBC's TV series "One Second in F1 Racing".